Thrive in the New Era of Procurement

Customer procurement departments are transitioning from a push method of gathering product information—directly asking sales people about products—to a pull method—searching manufacturer websites for product information. This trend poses both risks and opportunities for companies—both of which can be addressed with the right analytical tools. By understanding market maturity, procurement trends, and global demand cycles, businesses can streamline sales activities based on customer behaviors to optimize revenue and accelerate portfolio growth.