The Business of Privacy

Privacy is ultimately about people. It isn’t about rules and regulations: It’s about respecting and protecting the personal data of individuals. Privacy done well goes beyond compliance to also support a company’s strategic vision, business goals, and product plans. After all, reputation is the capital of the digital age, and companies can only thrive if they maintain customer trust.

By keeping people at the center of the privacy discussion, companies can create a trusted relationship with customers that shows dividends on the bottom line.

As demands for greater information security increase in the wake of breaches and threats, integrating enhanced privacy protections will become an even greater differentiator. Privacy must be a core philosophy of leaders—a lens through which to view the business and a critical component of company culture. Smart privacy programs will help mitigate risk while streamlining operations, today and tomorrow.