This is where you start organizing everything into the set of processes that will run your business. Notice all the upfront work that’s done before you get here.

Although I applaud people who take to the time to map their business processes, most people make the mistake of jumping right to this point. By laying the proper foundation, your resulting process will be much more effective. Take the work from your analyze phase and boil it down into something realistic; then cherry pick the best parts from all your ideas to formulate the best combination of processes that will serve your primary strategic areas.